@thegoldencircle
INSTAGRAM REELS
DONE-FOR-YOU MARKETING FOR MEDSPAS & SPAS
We keep your spa booked.
Facebook & Instagram ads that turn scrollers into paid, booked clients.
META ADS ENGINE
Facebook & Instagram ads that fill the calendar
Calendar full in 14 days
✦
Lower cost per lead
✦
200+ five-star reviews on autopilot
✦
Cited in ChatGPT for treatments
✦
You focus on clients
TRUSTED BY SPA OWNERS · ACROSS THE US
WHY THE GOLDEN CIRCLE
"
We spent years watching spa owners pay agencies thousands a month for stock photos and bad ads. So we built one that actually books appointments.
Every Golden Circle client is onboarded by a consultant, personally, on a thirty-minute strategy call. After that, the entire operation runs in the background while you do what you actually love — your clients, your treatments, your craft.
No agency phone calls. No quarterly reviews. No invoices that surprise you. Just monthly reports showing exactly where bookings are coming from and what we're doing to grow them.
Fully booked calendar✦
Under 14 days to results✦
Cited in ChatGPT✦
↓ 48% cost per lead✦
3.1× more bookings✦
92% show-up rate✦
200+ five-star reviews✦
Posted to IG · ChatGPT · Google✦
Personally onboarded✦
Done for you, every week✦
OUR APPROACH
Why we built
The Golden Circle
Most agencies sell you tactics. We start with why your clients book, then engineer every channel, offer and follow-up around that one answer.
W
WHY
Your clients want confidence and results
Marketing should deliver both. Every campaign we create is built around trust signals and the transformative outcomes your treatments actually provide.
H
HOW
AI targeting meets spa-specific offers
Advanced AI targeting combined with proven intro offers and automated follow-up that nurtures leads into loyal, repeat clients — without lifting a finger.
+
WHAT
Complete marketing systems
Campaigns, content and systems that increase bookings and lifetime value. Everything you need to grow your spa business, systematically.
EVERY CHANNEL THAT MATTERS
You need to be found everywhere
they search.
We make sure your spa shows up — and converts — wherever clients look in 2026. Whether they scroll Reels & Facebook, Google "botox near me", or ask ChatGPT for the best spa in town.
★ NEW · CHATGPT ADS NOW LIVE — WE'RE EARLY
GOOGLE
YOUR CALENDAR · LIVE
73%
BOOKED THIS WEEK
MON
TUE
WED
THU
FRI
9
10
11
12
1
2
Just booked: Hydra Facial · Wed 10:00
22 / 30 SLOTS
YOUR SPA · FULLY BOOKED
META ADS ENGINE · ★ 65 BOOKINGS / WEEK* · AVG. PER CLIENT
We don't run "spa ads."
We run ads per treatment.
Microneedling buyers don't search for the same things as Hydra Facial buyers. So we don't run them through the same funnel. Every treatment gets its own creative, its own offer, its own audience — on Facebook & Instagram, every week.
0/wk
BOOKINGS PER CLIENT*
↓0%
COST PER LEAD*
0%
SHOW-UP RATE*
0×
META ROAS
★ DEDICATED CAMPAIGNS WE RUN PER SPA
M Microneedling
S Signature Facials
H Hydra Facial
T Skin Tightening
C Chemical Peels
+ more
★ LIVE AD
9:41
●●● ▮
lumiere.beauty
Sponsored · Murray, UT
•••
★ NEW CLIENT OFFER
Smooth.
Tighten.
Glow.
Microneedling Treatment
$149
$279
ONLY 6 SLOTS THIS WEEK
Book Now →
♥ 1,247
💬 89
⤴ 432
🔖
REAL CLIENT CREATIVE · MICRONEEDLING · @LUMIERE.BEAUTY
META ADS MANAGER · LUMIÈRE BEAUTY
LIVE
★ TREATMENT-SPECIFIC CAMPAIGNS · 4
↑ 65 BOOKINGS / WK*
Microneedling Treatment
Instagram Reels · $42/day
14 leads
$28 CPL
Signature Facial · New Clients
Facebook Feed · $35/day
9 leads
$31 CPL
Hydra Facial · Retargeting
Instagram Stories · $25/day
5 leads
$22 CPL
Skin Tightening · Premium
Messenger Ads · $18/day
3 leads
$24 CPL
TODAY
31 leads
SPEND
$120
CPL
$26
CTR
4.8%
CONTENT WE PRODUCE · SHOT & EDITED IN-HOUSE
Our medspas content.
Scroll-stopping, per-treatment reels — cut for every platform your patients actually scroll. Tap any reel to watch with sound.
@thegoldencircle
FACEBOOK
@thegoldencircle
YOUTUBE SHORTS
@thegoldencircle
INSTAGRAM REELS
PLATFORM STRATEGY · BUILT AROUND YOUR BUDGET
Right platform.
Right budget.
Most agencies push you toward the platform that pays them the highest commission. We don't. We pick the channel that makes your math work — and we only add new platforms when your spend can support them profitably.
TIER 1
UP TO
$200/day
PLATFORMS
Facebook
Instagram
Meta only.
Maximum efficiency.
- ✓ Cheapest spa leads at this scale
- ✓ Proven Reels + Feed + Stories formats
- ✓ Largest pool of warm spa-buyer audiences
- ✓ Treatment-specific creative, every week
Why: at this spend, splitting budget across more platforms makes every channel underperform. Concentrate, dominate, then expand.
TIER 2 · MOST CLIENTS
FROM
$300/day
PLATFORMS
Facebook
Instagram
★ ChatGPT Ads
Meta + ChatGPT Ads.
Where most spas grow.
- ✓ ChatGPT Ads — brand-new inventory, high-intent buyers asking "best botox near me"
- ✓ Meta foundation expands — more treatment-specific campaigns
- ✓ Cross-platform retargeting between Meta and ChatGPT
- ✓ Cheapest cost-per-lead in the whole platform mix
Why: ChatGPT Ads are the cheapest acquisition channel right now — fewer advertisers, highly qualified intent. We bring you in early.
TIER 3
FROM
$500/day
PLATFORMS
Meta
ChatGPT Ads
Google Search
YouTube
Full multi-channel.
For scaling spas.
- ✓ Google Search for "near me" treatment demand
- ✓ YouTube pre-roll for new client discovery
- ✓ Aggressive AEO/SEO — cited organically by ChatGPT, Perplexity, Gemini
- ✓ Connected-TV for premium luxury positioning
Why: at this spend, owning every touchpoint compounds. Built for multi-location spas and aggressive growth.
We re-evaluate every 30 days. If Meta is still printing money, we keep budget there. If ChatGPT Ads start delivering cheaper leads, we shift. Your money chases your bookings — not the other way around.
Get a tier recommendation for your spaWHAT WE DO
Five things we do.
Zero things you do.
Each piece feeds the next. The longer it runs, the harder it is for any competing spa in your city to catch up.
01
We run ads per treatment ★ 65 BOOKINGS / WK*
Dedicated Facebook + Instagram campaigns for every treatment you offer — Microneedling, Signature Facials, Hydra Facial, Skin Tightening, Chemical Peels, and the rest. Each one gets its own creative, offer, and audience. We handle the testing and the budget; you just take the bookings. See the Meta engine ↓
02
We own AI search ★ CHATGPT ADS
Two ways — paid: ChatGPT Ads served the moment a buyer asks "best spa near me." Organic: AEO + SEO so ChatGPT, Perplexity, Gemini, and Google all cite your spa when locals search treatments. New inventory, cheapest leads — we bring you in early. See platform strategy ↓
03
We automate retention
Email and SMS flows that nurture leads, request reviews after every visit, and prevent no-shows. Old clients reactivated. New clients turned into regulars. All on autopilot.
04
We create what sells
Headlines, offers and on-brand visuals built specifically for your spa. Before/after, treatment demos, founder stories — the content that actually drives bookings, not the generic stock images every other agency uses.
05
We build & optimize your site
Mobile-first, booking-integrated, fast. With treatment galleries, online scheduling, client portals and SEO baked in — so traffic actually turns into appointments 24/7.
AUTO-DISTRIBUTION
One offer.
Five channels.
All on autopilot.
Every campaign we build auto-publishes to your Instagram, Facebook, Google Business, ChatGPT and Google Ads the moment it goes live. Each platform gets the right format, the right copy, the right offer. You save the 8+ hours a week most owners burn on manual posting.
● PUBLISHING NOW
lumiere-spa.com · 2m ago
The Hydrafacial mistake costing Murray spas $40k a year
2,400 WORDS
E-E-A-T STRUCTURED
SCHEMA ADDED
AI-OPTIMISED
INSTAGRAM
FACEBOOK
CHATGPT
GBP
GOOGLE ADS
+3 more pieces publishing this week across your channels
REAL SPAS · REAL RESULTS
Numbers that show up
at your front desk.
0
BOOKINGS / WK*
avg per client
↓0%
COST PER LEAD*
0×
FIRST-TIME BOOKINGS*
0%+
SHOW-UP RATE
Lumière Beauty & Spa
Murray, Utah · Tier 2 · $300/day
META + CHATGPT
CREATIVE
CHALLENGE
New spa struggling to attract clients in a competitive market. CAC was killing margins and boosted-post strategy wasn't converting browsers into bookings.
RESULTS
We launched Instagram Reels + Facebook Feed ads per-treatment (Microneedling, Hydra Facial, Signature Facials) plus a ChatGPT Ads test. Calendar filled within 14 days. 200+ five-star reviews. 92% show-up. Cost per lead dropped 48%.
BEFORE
$65 CPL
2 bookings/wk
AFTER
$34 CPL
55 bookings/wk
14 days to full calendar
Gaya Beauty & Spa
Marlborough, Massachusetts · Tier 3 · $500/day
MULTI-CHANNEL
SEO/AEO
CHALLENGE
Established spa needed steady new client flow in the Boston metro area — existing Meta ads weren't converting, organic search wasn't ranking.
RESULTS
Meta relaunched with treatment-specific creative, layered ChatGPT Ads + Google Search + YouTube pre-roll, SEO/AEO took #1 local rankings. Organic traffic up 180%. Steady weekly flow from paid + organic combined.
BEFORE
$58 CPL
3 bookings/wk
AFTER
$31 CPL
78 bookings/wk
30 days to top rankings
IMPORTANT · RESULTS VARY
Every performance figure on this page is an average or a specific client outcome — not a guarantee. That includes the bookings-per-week, cost-per-lead, booking-increase and show-up-rate numbers above, and the individual case-study results. Our 65 bookings/week per client average reflects spas running on Tier 2 ($300/day) and above. Budget, local market size, treatment mix and competitive density all move these numbers up or down, and your results may differ. On your strategy call we'll model realistic expectations for your city, treatments, and tier — no guesswork, no inflated promises.
HOW IT WORKS
Your first 30 days.
Step by step.
You'll know exactly what's happening every moment. Most of it without lifting a finger.
DAY 1
We meet, properly.
A 30-minute video call. We learn your spa, your treatments, your goals, your tone, your local competition. No script, no pitch.
DAY 2–7
We build the engine.
Site audit, ad accounts, keyword research, automations, booking integration, creative plan, dashboard setup. All connections live.
DAY 8
First campaigns go live.
First ads run. First content posts. First automations send. First leads hit your inbox. The pipeline starts running — and never stops.
DAY 30
First report. Real numbers.
Bookings booked, leads sourced, reviews earned, CPL trend. Then the real compounding begins.
Ads are a tool. The Golden Circle is the operation around them.
WHAT'S INCLUDED
One plan.
Everything included.
We build, run and own your marketing — and we bundle our own software so you stop paying for one more SaaS. Custom quote within one business day.
THE GOLDEN CIRCLE OPERATION
Marketing engine + CRM + Directory listing
Every client gets the full marketing operation, full access to BeautyHubPro (our own salon & spa CRM), and a Featured Spa placement on The Golden Circle directory. All bundled at no extra cost.
PRICING
By quote
Custom to your spa · Reply within 1 business day
★
WE RUN YOUR
MARKETING
MARKETING
- ✓ Meta ad engine — Facebook + Instagram, one campaign per treatment
- ✓ ★ ChatGPT Ads — added at $300/day+ · new high-intent inventory (NEW)
- ✓ Google Search + YouTube — added at $500/day+ for full multi-channel scale
- ✓ SEO + AEO — Google plus ChatGPT, Perplexity & AI Overviews
- ✓ Email & SMS automations — reviews, no-show prevention, reactivation
- ✓ On-brand creative — headlines, offers, treatment visuals
- ✓ Custom spa website — mobile-first with booking baked in
- ✓ Monthly report — bookings, CPL, show-rate & AI citations
- ✓ Personal consultant — not a chatbot
✦
Our own salon & spa platform — built by operators, not engineers.
- ✓ Smart 24/7 booking with confirmations & reminders
- ✓ Full client profiles — history, photos, preferences
- ✓ Waivers & e-signing — HIPAA-aware, encrypted
- ✓ Packages, memberships & loyalty tracking
- ✓ Revenue & staff analytics in real time
- ✓ Multi-location ready with shared client records
- ✓ Data migration from Square, Vagaro, Acuity
◎
Premium placement on thegolden-circle.com — our curated luxury spa & wellness finder.
- ✓ Featured Spa placement — handpicked partner status, top of search
- ✓ Local "Near Me" results for clients searching by city or ZIP
- ✓ Glow Guides — long-form articles featuring your spa & treatments
- ✓ Treatment showcase with photos & descriptions
- ✓ Direct booking link from directory profile into BeautyHubPro
- ✓ High-intent local traffic from clients already looking to book
- ✓ Cross-promotion across the Golden Circle network
No public pricing.
Every quote is tailored to your spa's size, location and goals.
A typical spa agency charges $5,000+/month, a CRM costs another $259/month, and a featured directory placement runs $400+/month. We bundle all three — then price it against your spa's actual revenue.
FAQ
Things spa owners ask
before they sign up.
01
How quickly can we launch a campaign?
+
How quickly can we launch a campaign?
Most clients are live within 7 days. Day 1 is a strategy call. Days 2–7 we build ad accounts,
creative, automations and tracking. Day 8 your first campaigns go live. First measurable results
typically arrive in 10–14 days.
02
What ad budget do we need — and which platforms do you run?
+
What ad budget do we need — and which platforms do you run?
We pick platforms by budget, not by what pays us the highest commission.
Up to $200/day we stay on Meta (Facebook + Instagram) — best ROAS at that level.
From $300/day we add ChatGPT Ads (brand-new inventory, very high intent, cheapest cost-per-lead right now).
$500/day+ unlocks the full stack: Google Search and YouTube for awareness, remarketing and "near me" demand.
We re-evaluate every 30 days. Management fee is separate from ad spend.
03
What are ChatGPT Ads — and why now?
+
What are ChatGPT Ads — and why now?
ChatGPT Ads are sponsored placements served inside ChatGPT conversations when users ask
intent-heavy questions like "best botox spa near me" or "what's the difference between microneedling
and Hydra Facial." The inventory is brand-new — far fewer advertisers, very high
buyer intent, and (right now) the lowest cost-per-qualified-lead of any paid channel we test.
We bring you in early so your spa is the answer people see before everyone else piles in.
04
Do you handle all the creative work?
+
Do you handle all the creative work?
Yes. Headlines, ad copy, static graphics, video edits, landing pages — all done for you.
We use your existing footage, before/after photos and treatment shots when available,
and supplement with on-brand AI-generated visuals where it helps. You approve everything before it goes live.
05
What makes your approach different for spas?
+
What makes your approach different for spas?
We only work with skincare and med spas. Every offer, every flow, every creative angle is
pulled from what's already working in this exact niche — not a generic "service business"
template. We know what intro offers convert, what ad creative under-performs, and what
retention flows turn first-timers into monthly regulars.
06
How do you measure success?
+
How do you measure success?
By booked, paid, showed-up appointments — not clicks, not impressions, not "engagement."
Every month you get a one-page report: new bookings, cost per booking, show-up rate, review velocity,
and trend lines. You'll see exactly which channel drove which appointment.
07
Do you work with small independent spas?
+
Do you work with small independent spas?
Yes. Most of our clients are single-location, owner-operated spas doing $20k–$200k/mo.
If your monthly ad budget is below the $200/day tier, we'll lean on SEO, AEO (AI search citations),
Google Business Profile and organic content to build pipeline before scaling into paid.
08
What's included in ongoing management?
+
What's included in ongoing management?
Weekly ad optimization, monthly creative refresh, ongoing SEO and content publishing,
automation maintenance, monthly reporting, and Slack access to the team. No contract.
Cancel any time — we'd rather lose you in month two than waste your year.
★ FREE 30-MIN STRATEGY CALL
When your next client
searches for a spa,
be who they book.
Tell us about your spa. A Golden Circle consultant replies within one business day with a tailored plan recommendation and quote.
Got it — talk soon.
A Golden Circle consultant will reply within one business day with a tailored plan for your spa.
Want to chat sooner? Tap WhatsApp (bottom-right) or call 385-474-2863.
30 MIN · NO PITCH · WITH A CONSULTANT